Newsletter Archive: 2009
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Adopting Effective Lead Management Processes To Generate More Revenue My checklist for optimizing the lead generation process so far has included six steps: the mindset of not pushing; repairing the rift between sales... Date:2009-12-23 Avoiding 'Snake Oil' SEO For Your Business A couple of days ago, Steven Baker of Business Week published "Beware Social Media Snake Oil," warning that "hordes of marketing 'experts' are promoting the value of wikis, social networks, and blogs." Date:2009-12-09 Testing Your Business Site Usability I slagged eMarketer last week for misleading reporting on Twitter usage, so in the spirit of fair play, I'll show them some love for an interview they did with Kevin Ertell, Vice President of Retail Strategy for ForeSee Results. Date:2009-11-25 The Real Truth Of Social Media Marketing Most of the guides, how to articles, and general industry advice we have read on social media marketing contain some "myths": If you read... Date:2009-11-11 Addressing Potential Productivity Losses Within Your Business Just a quick note this morning on the idea of random numbers and productivity losses around the use of social networking, but other sacred cows like Fantasy Football we shrug at. Date:2009-10-28 Creating And Using Avatar For Your Business Do you ever pause and think about the avatar you use online as the visual representation of you: your persona or alter ego? Date:2009-10-12 New Virtual Private Server Pricing from Verio Get Enhanced Security and Dedicated Resources for Whatever You Need to Host with Linux Virtual Private Servers ยป Now starting at $29.95! Date:2009-10-09 Addressing The Four Major Concerns For Growing Businesses I was reading an article on The top 10 CIO concerns and I was struck by the first four: Business productivity and cost reduction. IT and business alignment. Date:2009-09-30 The Social Web and Memorable Brand Experiences The branding guys up on the 6th floor may not agree with me but sometimes it's the little things you do that can drive influence and delight your customers. Date:2009-09-16 Small Businesses Can Benefit From Enterprise Architecture I had a healthy debate this past Friday with a number of EA colleagues on Twitter about EA and if it is only for large companies. Date:2009-08-31 Current Issues With Enterprise 2.0 And Social Network Adoption Jakob Nielsen is a guru on intranets. He recently posted an extensive piece on Social Networking on Intranets that addressed adoption issues for enterprise 2.0 so I felt the need to cross post from FastForward. Date:2009-08-19 How To Build A Sales Team When Your Business Needs Them First off, just to be clear, I've never been a sales person. I've never even played a sales person on TV. Date:2009-08-05 Creating Effective Enterprise Social Media Policies I am cross posting this from FastFoward to get more feedback and perhaps additional examples. Date:2009-07-22 Social Media Success Comes From Happy Employees I talk to lots of companies that are afraid to allow their employees to participate in social media. Date:2009-07-08 Does Direct Marketing Have A Place In Social Media? I had nice back and forth with Brian Clark of copyblogger on Twitter last week about direct marketing and social media. Date:2009-06-23 Improve Your Competitive Advantage w/this eKit! Discover how other businesses, including your competition, are passing the ball-sharing and improving their ideas-using Cisco WebEx online meetings to compete more effectively Date:2009-06-11 Case Shows Local Businesses Are Moving Away From Paid Ads Local search, much like mobile marketing, always seemed poised to 'break out' and experience the growth that so many predict. Date:2009-06-10 Watch Your Business Grow with Email Marketing Create Emails In Minutes - No technical expertise needed! Choose from hundreds of designs, type your copy, select recipients and send... It's that easy! Or if you prefer, use your own HTML. Date:2009-06-09 Powerful Virtual Office Phone System - Free Trial Toktumi is the virtual office phone system that empowers today's mobile business lifestyle. From call greetings to comprehensive IVR ("press 1 for...") services, from conference call management to customized call screening and routing -- and so much more! Date:2009-06-04 Changes To Your Business May Not Always Go Well Let me start with a photograph so you can see what I'm talking about: It's Tropicana orange juice and you've probably seen it (well, the old packaging, on the left) in the local supermarket. Date:2009-05-27 Is Soft Marketing The New Model For Hard Selling? The world of marketing provides an interesting, insightful and sometimes bizzare look into the world of consumer behavior. Date:2009-05-06 3 Recession Proof Marketing Tools With your busy schedule in mind, VerticalResponse offers an easy-to-use, web-based marketing tool that helps you grow your business through email marketing, online surveys and postcards. Let us help you check Marketing off your to-do list! Date:2009-05-05 Presenting One Face In Business Can Be Important To Customer Satisfaction This might seem like silly question for a one-person business ("I only have one face"), but as your company gets larger, it becomes critically important. Date:2009-04-22 Tactical Tips for Startup Marketing I'm speaking at the Inbound Marketing Summit later this month in San Francisco. Date:2009-04-08 Watch Your Business Grow with Email Marketing Create Emails In Minutes - No technical expertise needed! Choose from over 300 designs, type your copy, select recipients and send... It's that easy! Or if you prefer, use your own HTML. Date:2009-04-07 Business Blogging Is Nothing To Fear Remember when you were a kid and someone inevitably would say that the Boogie monster was going to get you? Date:2009-03-25 Tap Your Entrepreneurial Skills to Survive the Recession If it seems odd that I made it all the way through career survival week without mentioning entrepreneurship or striking out on your own to start a business... Date:2009-03-11 Business Efficiencies Webinar from Rackspace When your company depends on its website and/or applications to be online all the time, Rackspace® has the technology, services, technical expertise and customer support to make uptime a reality-not wishful thinking. Date:2009-03-10 Relating Your Brand To Your Customers' Needs You're probably familiar with Abraham Maslow's Hierarchy of Needs. Think back to your Psychology 101 class, and if you're still drawing a blank, here's the 10-second overview. Date:2009-02-24 Download This Revolutionary New Keyword Research Tool - Free Secretly Spy On & Uncover Anyones Google-Adword Keywords While You Browse Google In Real-Time! Download This Revolutionary New Keyword Research Tool Date:2009-02-17 What's Your Approach To 2009? If you've attended any sort of time management, goal setting or time management class in high school or college, you'd feel that you might have been beaten over the head with the Vilfredo Pareto bat. Date:2009-02-11 Enhance Your Business And Stand Apart From Other Companies Alright, so we all are aware that recession is going on. We better call it a financial crunch. But when will it stop? Date:2009-01-28 Introducing Rackspace Cloud Hosting Minimize your expenses for hosting your sites, applications, files and email. Pay only for what you use. Grow as you need to without worrying about managing hardware. And do it for a lot less than what you are doing right now. Date:2009-01-13 Ensuring Brand Survivability in The New Year Several months ago, I was invited by Jeff Rohrs of ExactTarget to participate in a smart campaign they put together to get a few marketing minds to write a fictional "letter to the CEO" about what they would recommend to do differently in 2009. Date:2009-01-12
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