Newsletter Archive: 2012

13 Questions That Will Lead You To Your Perfect Marketing Strategy
Plenty of startups try to determine the perfect business model to take to market only to find that the market doesn't need, want or understand what they are presenting.

Date:2012-05-16


Startup Founders: Don't Freak Out
When I was working on building my first startup, Really Bad Things(TM) happened on an alarmingly regular basis.

Date:2012-05-01


Fall In Love With Your Business, Not Your Business Plan
That business plan, that business plan, I do not like that business plan. I do not like the writing part, I do not even like to start. I do not like them at a bar, I do not like them from afar. ~Dharmesh (with h/t to Dr. Seuss, who I read every day to my son)

Date:2012-04-18


Avoiding Founder Failure: 26 Quick Tips and Real Data
Several years ago, I met with Noam Wasserman who had recently joined Harvard Business School as a professor.

Date:2012-04-03


How to Discover Your Perfect Target Customer in 5 Steps
One of the most important elements of a marketing strategy is the development of an ideal target customer profile.

Date:2012-03-21


How To Optimise Your Facebook Page
New Facebook Page Developments. The 'new' timeline layout that Facebook users have recently had to get used to is now being rolled out to Facebook Pages too.

Date:2012-03-07


Social Media is a Crucial Component of All Business Models
Social media essentially converts online information into an interactive experience.

Date:2012-02-22


Turn Your Business Into a Community Building Platform
I believe the future of business and commitment building resides in the idea of viewing your business as a platform for your community.

Date:2012-02-08


The Fastest, Easiest, Cheapest Way to Grow Your Small Business
If you're like many entrepreneurs these days, business is slower than you'd like. Because, in addition to an economy that's forced people to think much harder about where they're spending their money, the Internet has created a lot more competition.

Date:2012-01-25


Social Media Marketing Tips for 2012
Companies considering the implementation of a social media strategy and social media policy have lots to think about.

Date:2012-01-11


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