Does Your Startup's Name Matter?

June 29, 2011

Does Your Startup's Name Matter?

By David Spinks

How much time do you spend worrying about the name/url of your company?

I think we tend to place an inflated amount of value on a name because it's such a long term position. When it comes down to it, I don't think it matters that much.

Here's the advice that you usually hear when coming up with a name, and why it doesn't matter.

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