October 27, 2010
Do You Have A Passionate Mission?
By Stacy Karacostas
Why are you in business?

Is it just to make money? ...Or because you couldn't find a job? Or is there something more?

For a large number of entrepreneurs-and their clients and customers-that "something more" is clearly becoming more and more important.

Not that there's anything wrong with starting a business because you need the cash, or can't find a job. I've done it myself more than once.

It's just that nowadays a growing number of people are seeking more value in their life, more connectedness, and something to belong to or get behind. That's where the something more-your Passionate Mission-comes in.

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