September 29, 2010
How To Successfully Replace Your Social Media Voice
By Rohit Bhargava
Yesterday's NY Times featured a cover story about an increasingly common problem of turnover that many Broadway musical productions are facing. As more and more of these shows feature recognizable star actors as headliners like The Producers with Nathan Lane and Matthew Broderick, they run into the inevitable problem of trying to keep the production going without the stars who have become "irreplaceable" in their roles.

Some shows manage to keep up the buzz by replacing one star with another, while others fail because the show was too closely bonded with the actors who brought it to life. I started thinking about this distinction because it is a challenge that keeps many organizations awake at night when considering their efforts in social media as well.

To use social media effectively, you often need to foster the individual talents of employees who have a natural ability to use these tools and may be actively using them in their own personal lives. These are the individuals who frequently start social media innovation within the companies where they work. So what happens when they leave?

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