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April 21, 2010
Using SEO As A Business Stepping Stone
By Mike Moran
Last week in this space, I posed the musical question, "Are You Optimizing for Search Engines or for Customers?" Then, on Friday, I continued this theme in my talk at Search Insider Summit by focusing on the choice between search engine optimization vs. customer connection. One reporter summed it up as "search marketers need an attitude adjustment," which might be true, but I want to go a bit further.

I want to be clear about the choice here. It's not a choice about whether you optimize your Web site for search or not. Clearly, you need to use those techniques. What I am asking is whether you are only using those techniques and nothing else.

In my talk Friday, I posed a list of things to do for improving your search marketing campaign: Continue Reading
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