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03.25.09 Business Blogging Is Nothing To Fear  By Frank Reed Remember when you were a kid and someone inevitably would say that the Boogie monster was going to get you? If you don't remember that then just humor me. Maybe that was a New Jersey thing but I doubt it very much. Oh this has nothing to do with any lame "musical" duo either. Anyway, as I deal with small and medium business, as well as some SME (small and medium enterprise), accounts I am now anticipating the reaction to any discussion around blogging. When you bring it some of these folks turn sheet white like they have seen a ghost, or what I will now affectionately refer to as the Bloggy Monster. Relax people. The Bloggy Monster doesn't bite. I am not even sure he has teeth. In fact, he may look big, hairy, ugly and scary to you but he really is a decent guy (or gal, I'm not sure on this one and I am not going the extra mile to find out either). He may seem bigger than life but he's here to help not harm. Honest. I say this because as an Internet marketing consultant I am one of his PR folks. It's my job to let the rest of the world know just how helpful he can be and to turn his image around. Sure you think he's here to suck all of your valuable time for no good reason. You suspect he is trying to make you reveal industry secrets that you think you are the only one who has them (really, come on now and get over yourself!). You think he will demand more of you than you can give. When you approach him with that kind of attitude it may appear that way but that's all in your head.Here's what he really wants to do for your business:
• Make you a thought leader • Make you more impressive to prospects meeting you online for the first time
• Help you loosen up a bit
• Give you back some of that passion that is drained from you by your accountant or operations people Look, he's different and he's not what you are accustomed to. Neither was a car to the horse and buggy crowd but what happened to those who didn't buy in on that one? So relax and have the Bloggy Monster pull up a chair to the table. He's on your side. Better on your side than on your competitor's side, right? Give him a break. He can actually make you better. FT Takeaway: Blogging is nothing to fear. You should give it more than just a passing thought. You may be pleasantly surprised at the results of taking a chance on the unfamiliar. Comments About the Author: Frank Reed is a partner at bnr marketing in Raleigh, NC. bnr provides SEO, PPC and blog marketing services. In addition, bnr produces SEO tools like SEMCheck for the search marketing industry. Frank's blog on internet marketing is at www.frankthinking.com. Frank is also a contributing author on Marketing Pilgrim.com. |
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